Brood is a Behavioural Science Studio that specialises in supporting organisations with their IT delivery strategies. We increase technology adoption rates and optimise effectiveness of each digital release, by aligning IT roadmaps with the behavioural needs of customers and employees.
Current state assessment
End to End Experience Audit
Effective digital change requires precise and unbiased analysis of the value you are delivering for your customers and employees.
Brood’s approach will identify effective opportunities that you can deliver quickly, and will give you insights to support a strategic business case for a bigger change.
Future State Alignment
Digital Strategy Articulation
Your strategy is as good as your ability to articulate it effectively for your audience.
Brood’s approach will deliver deep understanding of the needs, language and communications roadmap to ensure full support and alignment from all of your stakeholders.
Capability Development
Human Centric Delivery Coaching
Profit is only achievable when you deliver value. Technical features and delivery dates are not enough to ensure value.
Brood’s approach will ensure your delivery teams prioritise backlog tasks, and deliver minimum viable products that bring value to your users, and revenue for the business.
What makes us different
Unlike traditional change managers and digital transformation consultants, we focus on understanding, predicting and promoting change on your customers and employees.
We apply scientific understanding of human behaviour, instead of reusing frameworks and templates that are irrelevant for your specific organisation’s need and culture.
A few things we are great at
We have developed our own methods and frameworks to support our projects including Behavioural Science best practices applied to IT Delivery. Some of the methods and activities we use are:
Co-Creation sessions
Technique to help businesses collaborate with customers and employees to include their perspective in knowledge development, idea generation, and product development.
Immersive Research
Method to enable businesses to capture behaviours, emotions and cognitive perceptions of customers and employees when they experience them.
Usability Testing
Evaluation of a product or service by testing it with representative users. The goal is to identify any problem, collect qualitative and quantitative data and determine satisfaction with the product.
Alignment Session
An interactive workshop, designed to kick off a project and get everyone on the same page. The goal is to uncover what success means to the people involved.
Ways of Working coaching
Help with the implementation of tools, techniques, frameworks and practices surrounding services, products and strategy delivery.