A Bottom-Up approach to digital transformation starts from understanding the human expectations, motivations and concerns regarding their interaction with technology. “How” we dive deep to uncover the interactions between human behaviours and technology, and what is produced as an output …
It’s still common to see organisations struggling with delivering technology that supports their business strategy, because they are only focusing on what software solution to buy, or how to integrate data. The missing piece is the understanding of the people …
The questions that leaders and organisations should be asking themselves are: what is the next innovation opportunity and are we prepared for it?
Everybody wants to be as engaging as Apple, but very few understand the value of a Human-Centric Digital Strategy to achieve it. It is in the best interest of the business to involve Digital and a Human-Centred perspective in the …
It’s in the best interest of the organisation to develop their creative talent by exposing them to new challenges and mentoring. A chain is only as strong as its weakest link.
Creatives love to Innovate with all that it means. Diving in the problem space and understanding people’s needs, so they will only then experiment with different ideas to solve the problem.
It is in the best interest of the organisation to get the strategic initiatives right, and a way to increase the chances of success, is by allowing Design specialist to contribute.