The questions that leaders and organisations should be asking themselves are: what is the next innovation opportunity and are we prepared for it?
It’s in the best interest of the organisation to develop their creative talent by exposing them to new challenges and mentoring. A chain is only as strong as its weakest link.
Creatives love to Innovate with all that it means. Diving in the problem space and understanding people’s needs, so they will only then experiment with different ideas to solve the problem.